Reviews

When it comes to used cars for sale in Norwich, customer satisfaction is at the heart of everything we do. As a trusted local dealership, we’re proud to offer a wide choice of high quality used cars for sale in Norwich, all prepared to an exacting standard and backed by our friendly, honest advice.

Whether you’re buying a first car, upgrading to a family car, or searching for a fuel efficient used car, we take the time to understand your needs and match you with the right car for you. Every used car we sell is carefully checked meticulously prepared and can be driven away with complete peace of mind. Our customers from Norwich, Norfolk and the surrounding villages to Wroxham choose us because of our transparent service, excellent aftercare, and commitment to making car buying simple and stress-free.

For the best used cars for sale Norwich has to offer, with a dealership that puts you first, visit us to experience the difference. Our customer reviews speak for themselves and we are very proud of them.

I was blown away...

First impressions are something that is of high importance to me and I was blown away by the car on first sight. Once I’d driven the car and had a look through its history I knew I wanted to buy it and so far I have no regrets and I don’t feel like there will be any. Both guys are absolutely lovely would definitely see myself being a customer of theirs again in the future.
Nathan Patullo, 20 Dec 2025
 

Outstanding customer service

Bought my car from these guys this week, outstanding customer service throughout! Nothing too much and no pushy sales, will only ever be recommending Broadland cars! Thanks so much again Ben it was a pleasure!
Beth Macdonald, 18 Dec 2025
 

Best service I've had from a garage....

I recently brought a 2014 Audi A1 from this garage and I must say it was the best service I’ve had from a garage in a very long time I’ve been too a few garages around my area and none of them can compare to the excellent customer service that Ben and Alex provide, they are really patient and do not make you feel at pressure when making decisions about buying a car as they want the best for you with your choice, you will automatically feel comfortable and well looked after when going here highly recommended!
Summer Roy, 11 Dec 2025
 

Excellent Customer Service

Excellent customer service from Ben, from start to finish in the purchasing of our new car. Would highly recommend
Lyn Wright, 25 Nov 2025
 

Brilliant service

Highly recommended, brilliant service.
The guys in here are so helpful!
Nothing is too much trouble.
Very relaxed atmosphere, no pressure with anything!
Thank you again! :)
Sofie Walpole, 24 Nov 2025
 

Excellent Customer Service

Excellent customer service from start to finish. Ben was both professional and helpful. Would highly recommend

Stephen Wright, 18 Nov 2025
 

... a truly pleasurable buying experience.

Many thanks to Ben for a truly pleasurable buying experience.

After seeing the car we wanted online we placed a deposit on the car and arranged to come and view it.

There was no pressure at any time and the vehicle itself is in excellent condition. I had read the previous reviews before going to look at the car and I echo what the previous customers have said.

I would highly recommend Broadland cars and Ben to anyone looking for a new car.
Thank you.
Leighton Smith, 18 Nov 2025
 

Would definitely use again

Ben and Alex were both very friendly and helpful throughout the process, offering advice and accommodating appointments/test drive very quickly. Car in great condition. Would definitely use again.

Thank you both.
Liam Dougal, 10 Nov 2025
 

A dealership that actually listens ......

Broadlands Cars is a breath of fresh air after going to one of thoee big chain secondhand dealers. A big thanks to Ben & Alex for being so accommodating, letting us test drive the cars and answering all our questions. Couldn't be happier with the service received and with my Suzuki Swift 😊

If you want a dealership that actually listens to you and doesn't talk down to you, this is the place to go.
Catherine Barfknecht, 01 Nov 2025
 

Really friendly and very helpful

Really friendly team and very helpful - Ben was great, especially as this was my first family car. I would highly recommend to anyone! Thank you!
Megan Arter, 31 Oct 2025
 

Excellent customer experience

Ben and Alex provided an excellent customer experience last month. They were professional and approachable, and they took the time to answer all my questions honestly and in detail. I never felt rushed or pressured into making any decisions. I have already recommended Broadland Cars to family members considering buying a used car in future, as they went the extra mile to provide a quality used car with matching customer service.
Dani Castro Kerridge, 29 Oct 2025
 

Probably the best experience I have had in buying a used car.

My experience at Broadland Cars has been excellent from start to finish. I was in the unusual position of wanting to source a specific car within a quick turnaround and had found it at Broadland Cars online however I live over 200 miles away. Ben and Alex were able to organise the logistics, provide assurance on the integrity of the car and went the extra mile to prepare the car so there was nothing to worry about in terms of service, MOT etc.

Communication was fantastic and highly professional which reassured me I could do this transaction at distance and without inspecting the car in person.

Car was delivered in fantastic condition with excellent communication both before during and after to check all was well. Probably the best experience I have had in buying a used car.

I have been impressed with the level of personal attention and professionalism throughout and highly recommend Broadland Cars.
Tracey Matthews, 23 Oct 2025
 

The service given by Ben & Alex has been 5 star

We have traded in 2 cars now at Broadland Cars and bought 2 new cars for our sons from Ben. One an Audi A3 and the other a BBW. The Audi drove all the way to Newcastle like a dream! The service given by Ben & Alex has been 5 star. The turnaround was super quick and the boys are loving their next stage motors for what they need whilst working their jobs. Happy to recommend and we will be back ! (As it’s seems my husband is always looking in the forecourt) 🫣 thanks again!
Michelle Dickerson, 19 Oct 2025
 

Remarkable

Bought a car unseen, based on photos and description. Collected it today. Remarkable. Excellent condition and serviced ready to go. Great personal service. I found them to be very welcoming and professional.
Trevor Spottiswood, 11 Oct 2025
 

Great experiance

Great experience from start to finish. Very accommodating open and no pressure. Thank you.
Christine Morsley, 07 Oct 2025
 

Outstanding Service throughout

We recently purchased a car from Broadland Cars, outstanding service throughout, Ben took us through the whole process from enquiry to purchase of our new car, friendly and understanding of any questions we had, we give Broadband Cars and outstanding five stars and highly recommend this small family firm.
Julian Somers, 01 Oct 2025
 

Fantastic.....

Fantastic dealership very friendly and amazing service highly recommended when your looking for your next car !!
Tommee Drew, 30 Sep 2025
 

A* Service with a smile!

Great service from the team at Broadland Cars. Friendly, helpful and informative. Lovely selection of really clean tidy motors. More than happy to let you have a poke around them and good test drives to get a feel for them. Great to purchase from this company and would recommend
Simon Catchpole, 30 Sep 2025
 

Knowledge and Advice given, perfect!

Purchased a BMW from Broadland Cars today , from start to finish these guys were very professional went through everything with me - the knowledge and advice given was perfect! No pressure at all which was very reassuring. Thanks again another satisfied customer.
M C, 22 Dec 2025
 

Incredibly Helpful

Highly recommend buying a car through Broadland Cars! I recently bought my first ever car from Ben and Alex and they were incredibly helpful. The attention to detail and effort they put into the service they provide does not go unnoticed in comparison to other dealerships. You can tell you are buying from very genuine, friendly people who know what they're talking about. They also went the extra mile to fully health check the car before sale so it could be sold at it's highest standard without needing new parts fitted 6mths down the line. Any questions I had were also answered without making me feel stupid which I couldn't appreciate more! I'm very happy with my new car and would recommend their business to anyone!
India Ridgeway, 20 Aug 2025
 

Definitely recommend buying a car from here!

Bought our car from here, such lovely people very welcoming and answered all our questions and kept us updated on all the progress through the cars service etc, definitely recommend buying a car from here! Also did a part exchange of our old car which was great! New car was detailed before we took it and was spotless!
Lauren Gracey, 16 Aug 2025
 

Could not be happier...

Ben and Alex are super nice, made me feel very welcome even after some unforeseen issues when viewing the car.
The cars are all kept very clean and mechanically sound.
They sold me a beautiful Mini Cooper.
More than happy to support this family ran local business, could not be happier with the service!
Charles Boardman, 09 Aug 2025
 

I am so pleased... and highly recommend

Thank you so much to Broadland Cars for a fantastic car buying experience! The process was stress-free from start to finish and Ben and Alex were extremely helpful and knowledgeable. I am so pleased with my new car and highly recommend.
Emma D, 08 Aug 2025
 

A good experience selling my car...

I had a good experience selling my car to them. Pleasant, straightforward, a fair price and immediate payment.
Nigel Robertson, 09 Aug 2025
 

Fantastic experience... I'd definitely recommend

Fantastic experience buying my Mini here! Ben and Alex were friendly, transparent, and didn’t pressure me at all - I felt very comfortable throughout the whole process. They answered all my questions and made the paperwork quick and easy. I’d definitely recommend coming here to anyone looking for an easy reliable used vehicle and a great buying experience.
Lea M, 08 Aug 2025
 

Thank you so much!

5* experience purchasing my car from Ben and Alex! Thank you both so much!

This was my first time buying a car from a dealership and it was absolutely seamless. I never felt pressured into anything and they were really patient with me throughout the sale. They kindly offered to part exchange my previous car but also gave me some sound advice on how to sell mine privately so I had both options to choose from.

The car is gorgeous and in immaculate condition and I couldn't be happier ☺️
Zoe Beasley, 08 Aug 2025
 

I love it

Had my car for just over a month now and I love it, great service and customer care from Ben and Alex
Debra Blow, 01 Aug 2025
 

Lovely experience

very welcoming and a lovely experience
Thalia Lewis, 11 Jul 2025
 

Customers like friends

A real pleasure doing business with Ben and his business partner. Quick, efficient and friendly genuine service.Thank you, a rarity these days. Keep up the success of treating your customers like friends. An exciting new purchase will certainly return for future business and recommend. 😀🚗
Helen Revell, 11 Jul 2025
 

Excellent service

At broadland cars they handled everything with care and detail giving an excellent service!
Harry Melvin, 09 Jul 2025
 

Extremely pleased

I found that the owners of Broadland Cars were friendly, polite, helpful and efficient. The car I purchased was exactly as was advertised on their web site and I am extremely pleased with the whole transaction.
Ian Graham, 09 Jun 2025
 

A really good experience

Very genuine car sales. I had a really good experience buying and trading in my old car.
Denise, 07 Jun 2025
 

100% recommendation

Two great young men who were patient, efficient, kind and certainly not pushy. They found the right car for me and my daughter who dealt with everything financially, found them caring and very professional. The car was thoroughly checked over by the nearby garage (who have a long standing good reputation) and they were happy with it. They do that with all Broadland Cars that are for sale! It is good to find a company you can trust. I would certainly recommend Broadland Cars and Ben and Alex and wish them every success, which they deserve.
Patricia, 05 Jun 2025
 

A refreshing change...

A refreshing change from the status quo of used car dealerships. Ben and Alex have created a relaxed, informative and non pressured environment putting the customer at the heart of there business. Purchased a great first car for our son and wouldn't hesitate to recommend Broadland Cars to family and friends.
Owen Jones, 02 Jun 2025
 

Best car buying experience in 50 Years

Best car buying experience in my 50 years of driving.Alex looked for a car to fit our needs and came up trumps. He found a Toyota Avensis estate for us with very low annual mileage that had obviously been well looked after. He was clearly enthusiastic and proud to be able to present us with such a good example and at such a good price.It came to us with the body, interior and engine bay all looking like new. The whole experience and the car were way beyond our hopes.This was our first experience of Broadland cars and wouldn’t hesitate to recommend them to anyone. If you’re thinking of buying one of their cars but aren’t sure then let us urge you to take the plunge and go ahead. I’m sure you won’t have any regrets.Steve H.
Stephen Harman, 29 May 2025
 

Ben and Alex really made it a personal service

Found the car my daughter wanted. Great condition with full service history. Ben and Alex really made it a personal service with no pressure selling. I would certainly buy from these guys again.
Tony Weeks, 27 May 2025
 

10/10

Incredibly friendly and very helpful. 10/10 would recommend!
Jake Bromley, 19 May 2025
 

A lovely car

Great experience of buying a lovely car from Alex and Ben will definitely recommend buying from them
Gary Dando, 12 May 2025
 

Best Experience

I had the best experience with Broadland Cars! Alex and Ben have been extremely helpful, friendly and professional. Couldn’t thank them enough for providing me with my dream car. They have provided support even after buying the car, which many places would not do. Wouldn’t hesitate to recommend them. I love my car, thank you!
Ellie Hearn, 14 Apr 2025
 

Truly outstanding

Ford Focus
Well what can we say, these guys really know their stuff. We received outstanding service from start to finish. After failing to find the car we were looking for we got in touch with Broadland Cars and these guys came up trumps. Friendly and polite and their attention to detail is second to none. They could not have done more for us and we would 100% use them in the future and recommend them to anyone who wants a hassle free, relaxed car buying experience. Thanks again Ben and Alex. Truly outstanding!
Keran Trotter, 12 Apr 2025
 

Stressless throughout viewing and finance

Ben and Alex were really helpful from the moment I called them. It was very stressless throughout viewing and finance side. They made sure the car was up to the standards and was very genuine. I would highly recommend them if you are trying to buy a car.
Kavi, 10 Apr 2025
 

Couldn’t be happier

I recently purchased a car from Broadland Car and I couldn’t be happier with the whole experience. From start to finish, everything was smooth and stress-free. Ben and Alex were incredibly helpful, welcoming and knowledgeable.

The car itself is fantastic — clean, well-maintained, and drives like a dream. Everything I wanted from a daily car! There were no hidden fees or pressure tactics, just honest and helpful advice.

Overall, I would highly recommend this company to anyone looking for a reliable vehicle and excellent customer service. I’m thrilled with my new car and will definitely be going there for future purchases.

A massive thank you again to Ben & Alex!
Samantha Martin, 10 Apr 2025
 

A 5 star experience from start to finish

Nice local company with a good selection of quality cars and extremely friendly, open and honest salesmanship. A 5 star experience from start to finish.
Trevor Cox, 08 Apr 2025
 

Nothing was too much trouble

Very friendly, professional and trustworthy. Ben and Alex both made the purchase straightforward and enjoyable experience. Nothing was too much trouble.
I’d have no hesitation purchasing another vehicle from them.
Adrian Hughes, 04 Apr 2025
 

5* service

Quick Sale! Not pushy and understood my needs. They were both so accommodating with the fact I had a toddler and needed to check if my car seat and pram fitted in car. They drove to my house so I could test. 5* service! Would highly recommend to friends. Thanks again Ben / Alex
Lauren Thurlow, 02 Apr 2025
 

Amazing car buying experiance

I recently purchased a car from Broadland Car and I couldn’t be happier with the whole experience. From start to finish, everything was smooth and stress-free. Ben and Alex were incredibly helpful, welcoming and knowledgeable.The car itself is fantastic — clean, well-maintained, and drives like a dream. Everything I wanted from a daily car! There were no hidden fees or pressure tactics, just honest and helpful advice.Overall, I would highly recommend this company to anyone looking for a reliable vehicle and excellent customer service. I’m thrilled with my new car and will definitely be going there for future purchases. A massive thank you again to Ben & Alex!
Anonymous , 22 Mar 2025
 

Definitely recommend Broadland Cars to family and friends

I purchased a car for my daughter from Broadland Cars in January and was really pleased with their helpful and friendly service. The car has subsequently been fantastic but the AA warranty also gives us real peace of mind.
A genuine and honest service and will definitely recommend Broadland Cars to family and friends.
Tim Money, 09 Mar 2025
 

Would definitely recommend

I was fairly new to purchasing a new car, having had my previous one for 12 years. Ben was really helpful with figuring out what sort of car I needed in my budget and any issues to look out for. I ended up with a car I likely wouldn't have otherwise considered, but very glad I did, as it seems like a big upgrade from my previous car and well within budget. The whole process was very easy and felt like I was fully informed the whole way. Would definitely recommend to anyone else looking to find their new car!
Eddie Daniels, 19 Feb 2025
 

Friendly, helpful and fair

Ben and Alex at Broadland Car's were very friendly, helpfull and fair. They made the process of buying a new car very straightforward, from the test drive to the final paperwork.
I would recommend them to anyone who is looking for a used car.
Sylvia, 08 Mar 2025
 

Outstanding

Thorough,conscientious,very approachable and really friendly.
Really nice fellas to deal with with a modern attitude when selling you a car.
I don't dish out high accolades easily but in this instance....
Outstanding.
Tim Ellis, 29 Jan 2025
 

They go just that extra mile

Small family business they go just that extra mile to make buying a used car a lovely stress free experience.
Thanks guys I’m really enjoying my car .
David Balcombe, 27 Jan 2025
 

Great car at good price

Ben and Alex were very helpful and provided a great car at a good price. They took our car in as part excahnge and gave us a good price for it. I will definately use them again
Stuart Dickerson, 20 Jan 2025
 

Great service from the guys....

Great service from the guys, felt very welcomed and the whole process was made a breeze. Couldn’t recommend them enough at Broadland Cars!
Damian Woods, 10 Jan 2025
 

I'm absolutely delighted

An extremely pleasant, smooth experience from start to finish. Ben and Alex were both very friendly and polite, they gained my trust and made me feel completely comfortable from the first phone call to driving my new car out of the forecourt. I’m absolutely delighted with the car, very smooth ride, low mileage with a new service and full mot with zero advisories! I would not hesitate to buy another car from them and wholeheartedly recommend them to anyone. A very professional and genuine company with years of knowledge and experience and it shows!
Ben Mills, 23 Dec 2024
 

Highly Recommend them

Lovely guys here helped me with getting a new car and made the whole process a breeze. Cars Absolutely stunning condition in and out. Highly recommend them.
Callum, 16 Dec 2024
 

Would not hesitate to buy... again

Really pleased with the whole process of buying from Broadland Cars. Ben and Alex were both very professional and helpful. There was a no pressure approach and communication was always excellent. Would not hesitate to buy from there again.
Simon White, 06 Jan 2025
 
I bought a BMW Z4 from Ben and Alex (not Jerry's) on Xmas eve. I had been looking for months and let down previously by other firms being completely disinterested or incompetant, sometimes both. I had got a good service from BMW Wollaston but they didn't have a suitable car in stock for me. Well, Broadland Cars suddenly had a Z4 which suited and I thought ey up, here we go again!
To my surprise, from first phone call, meeting Ben and Alex, test drive, purchase and handover of car the service I received was excellent. They knew their stuff .... Not surprising with Ford, Audi and BMW backgrounds.
We chewed the breeze over subjects such as religion, war and local policing, god knows how we got onto these topics when buying a used car ... Del Boy they are not!
It was a very pleasant experience and on receipt of the car felt like a fat boy learning his parents had just bought a sweet shop.
I can wholeheartedly recommend Broadland Cars.
PS Ben, don't forget the coffee machine, just sayin'
Brian Gape, 04 Jan 2025
 

Absolutely fantastic

Absolutely fantastic service from Ben and Alex. Took the car for a test drive, paid for it and asked if could drive away today. Ben explained that they would like to put it through their safety check first as is their policy. When I returned to collect the car found a new brake caliper attached as the check had revealed a slight issue. The car has been perfect ever since I brought it and they could not have been more friendly and helpful
Keith B, 30 Nov 2024
 

Excellent experience

Excellent experience
Excellent service all round. Friendly, polite and knowledgeable. Would definitely buy another car here in the future.
Amy, 17 Nov 2024
 

The right car at the right price!

The right car at the right price!
I wanted a small car at the right price and Broadland Cars achieved that for me. All my questions were answered by friendly, knowledgeable people.
Mrs L, 08 Nov 2024
 

Great car and brilliant, personal service

Great car and brilliant, personal service
Brilliant, attentive service resulting in a great second-hand car for a new driver. Before hand-over, requested extra work was completed on the car for an agreed and reasonable price. Ben and Alex even gave up some of their weekend time to hand the car over, helping make it an all-round excellent service.
Greg, 08 Nov 2024
 
Really can't rate these guys highly enough. Really friendly and couldn't do enough to help. Helped me sort out getting a replacement log book for my old car and talked me through everything. Really impressed as was happy with the car on the test drive, paid for it in full and asked if could drive it away there and then. Ben and Alex requested that they first put it through a safety check as is their custom. When I went back to collect the car found that a caliper issue had been picked up and a new caliper had been fitted. If not for their excellent customer service I would have been none the wiser. Thank you for all your help guys thoroughly impressed
Keith, 23 Nov 2024
 

Would highly recommend

Had a lovely experience purchasing my car from Broadland Cars. Would highly recommend them and go back to them!
Thank you Ben and Alex
Emma A, 13 Oct 2024
 

Great Cars

Ben and Alex got us an excellent low mileage car. Valeted and delivered. Excellent service - thank you
Vicky P, 13 Oct 2024
 

Five Star Service

Enquired about a vehicle via email to start with, quick response and we arranged a convenient time to view the car. Alex and Ben were friendly, helpful and readily answered any questions we had. Test drove the car, agreed a part ex and arranged to collect the car three days later.
Extremely happy with all aspects of the service we received and would not hesitate to purchase another car from them.
Lauren, 11 Oct 2024
 

Freelander

A good experience

Pleasant and straightforward people to deal with, the vehicle was exactly as described and excellent value for money. I won't hesitate to contact them again when I'm next looking for a vehicle.
Robert, 01 Oct 2024
 

Peugeot 108 Allure


Above and beyond
We recently wanted a first car for our daughter. Having looked at a few without success we found one with Broadland cars. Alex responded very quickly to my many questions and we soon arranged a viewing. On the day we met both Alex and Ben who were happy to leave us to look but to also be on hand with any further answers and all the documents to view. Most importantly to us they made our very daunted daughter very comfortable and at ease and made her feel central to the purchase. A successful test drive later and she is now the very proud owner of her new car. I would recommend contacting Alex and Ben prior to buying a car in the Norwich area.
Craig, 12 Sep 2024